Learn without limits

During the pandemic, enrollment in online education exploded as people were confined to their homes, many seeking a way to build new skills as the career landscape quickly transformed. Coursera found themselves with a growing global community of remote learners and a new mission that had outpaced its visual branding.

Coursera came to Blink at the end of 2020 with the need to present a real-life view of what learning with their products looked like, on a global scale. In turn, Blink partnered with Coursera to showcase 10 real learners with unique and interesting learning experiences, and build a catalogue of bespoke photography that established an overall consistent, visual voice. Blink worked with Coursera every step of the way to show their learner community like they never had done before, producing high-quality imagery while staying true to the learner’s home environment and personal experiences. Blink’s producers and crews completed shoots across 9 countries including Brazil, Germany, Ghana, India, Indonesia, Lebanon, Mexico, Philippines, and the US -- ultimately wrapping 13 photoshoots and delivering over 300 images in total. The result was an eye-catching campaign used across online and social media platforms to represent the Coursera brand and attract new users worldwide. And in 2021, when the company went public, it was this imagery Coursera used to represent itself to the world as an emerging brand showcasing ads at the New York Stock Exchange, in Times Square, and on the Morgan Stanley Building in New York City.