What summer looks like

Carrot Creative

What summer looks like

Our challenge

  • Editorial Branded Content
  • Advertising Campaign Content
  • Photo

Beer has been bringing people together around the world for centuries. Hoegaarden has been a vibrant part of that history and wanted imagery that reflected their rich history.

  • 90 Images
  • 4 Cities
  • 12 Subjects
  • 6 Days
Carrot Hoegarten Detail 2
Carrot Hoegarten Detail 1
Carrot Hoegarten Detail 3

Our approach

We collaborated with the creative agency at VICE to execute a series of lifestyle shoots around the world. These shoots highlighted the experiences people shared with this iconic beer. Our producers assembled teams in London, Amsterdam, Hong Kong, and Belgium, the home of Hoegaarden, to usher in the summer with beer that celebrates the season.

When

2017

Where

Hoogarden, Hong Kong, Shanghai, Rio de Janeiro

01/13
Carrot Hoegarten Carousel 1
02/13
Carrot Hoegarten Carousel 3
03/13
Carrot Hoegarten Carousel 4
04/13
Carrot Hoegarten Carousel 5
05/13
Carrot Hoegarten Carousel 6
06/13
Carrot Hoegarten Carousel 7
07/13
Carrot Hoegarten Carousel 2
08/13
Carrot Hoegarten Carousel 9
09/13
Carrot Hoegarten Carousel 10
10/13
Carrot Hoegarten Carousel 8
11/13
Carrot Hoegarten Carousel 13
12/13
Carrot Hoegarten Carousel 11
13/13
Carrot Hoegarten Carousel 12
Carrot Hoegarten Detail 4
Carrot Hoegarten Detail 5
Carrot Hoegarten Detail 6

Credits

  • Executive Producer

    Julia Sabot

  • Senior Photo Producer

    Sandra Whittington

  • Photo Post-Production Supervisor

    Jazmin Chase