First look at a new fleet

JetBlue

First look at a new fleet

Our challenge

  • Advertising Campaign Content
  • Photo

Starting early in 2021, as JetBlue began rolling out new, updated aircraft, they asked Blink to capture high-end imagery for the public unveiling. Focused on improving the passenger experience on both the economy and luxury ends of the fleet, JetBlue relied on Blink Photographers to unveil the economy class of A220s and the luxurious new approach to business class travel in the JetBlue MINT outfitted A321s. Our teams coordinated with airline personnel to be among the first to view these aircraft upon their delivery to JFK Airport - working in concert with designers and food stylists to give a polished first glimpse of these planes to the public.

  • 90 Images
  • 12 Subjects
  • 2 Days Turnaround
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Our approach

Our teams coordinated with airline personnel to be among the first to view these aircraft upon their delivery to JFK Airport - working in concert with designers and food stylists to give a polished first glimpse of these planes to the public.

When

2020

Where

New York City

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Credits

  • Executive Producer

    Chelsea Moynehan

  • Senior Photo Producer

    Sandra Whittington

  • Photo Post-Production Producer

    Jazmin Chase